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Delivering positive impact through entrepreneurship

“We are using entrepreneurship as a superior tool to scale impactful businesses through strategic partnerships and product innovation.”

The UN Sustainable Development Goals (SDGs) have set a vision for a better planet

The 2030 Agenda for Sustainable Development, adopted by all UN Member States in 2015, provides a shared blueprint for peace and prosperity for people and the planet, now and into the future.

At its heart are the 17 SDGs, which are an urgent call for action by all countries – developed and developing – in a global partnership. They recognize that ending poverty and other deprivations must go hand-in-hand with strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests.

Rainmaking has created a unique and
comprehensive overview of 2000+ Impact
startups which are unleashing innovation to
address the SDGs.

There is a vast world of innovation around the SDGs represented by the startups featured in our SDG Compass, and rather than businesses reinventing the wheel, they can tap into the entrepreneurship of these startups to help solve these challenges. Rainmaking’s Impact database comprises of over 4,000 startups, of which 2,160 have been assessed for the launch of the SDG Compass.

What is a Compass?

Compass is a multi-dimensional view of market activity over time. It’s mostly used when crafting an innovation strategy, in which the need is to establish a view of the market today, how it has evolved, and where it is heading. To do this, we use early signals of innovation such as startup activity and VC funding. We then can combine these early signals of innovation with macro-industry forces, to gather a comprehensive view of the market.

These early signals and trends are first visualised, so we can better identify what challenges and opportunities exist and how companies are responding. We take startups as a key indicator to measure activity, and place them on a Compass visual, enabling us to analyse things such as:

  • The volume and growth of activity within a certain area of the market
  • How technology and business models are being used to enable solutions
  • The amount of investment into an area of the market or type of company
  • White spaces where customer needs are growing but not currently being met

View our free SDG Compass
“A world-leading map of 2,160 startups addressing the UN SDGs”

What does the SDG Compass contain?

The Compass provides businesses insights from emerging solutions around the world serving the 17 SDGs, with more being added everyday. Compass provides insights on those solutions through a dynamic and clickable dataset that includes startup activity, maturity, founding year, funding, and a global map. Some high-level findings across all startups tracked include:


The total amount of funding in USD assigned to the 2,160 impact startups globally


The number of startups in the most active region responding to the SDGs – the Nordics


The percentage of startups that are considered to be of ‘nascent’ maturity